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Presenters: Laurie Bridges & Cliff Landis
Some key points:
- More popular than Google
- Social networking is more popular among women
- 58 million active users; 1/2 return daily
- #5 most popular site in the US
- 55% of teens use social networking
- Stickiest website in the world: the average users spends 20 minutes on the site & visits 32 pages
- Question: How can we make HCPL site stickier?
- How do we get more fans for HCPL Facebook page? - Cool! We have 4 new fans since I last checked!
- Dunbars number: The number of people you can maintain a stable relationship with. Facebook lets us keep up more relationships
- Need a way for users to write comments, rate & INTERACT
- Library catalogs are social networks for ideas. people WANT to interact, but they can't find out how on a library site.
- Social Network definition: has a profile, friending, public comments (Danah Boyd)
- The Line between social space & intellectual space isn't blurring. It was never there in the first place
- It's never a mistake to give users more options
- Let the users interact with the library;Create a users centered library; Let them interact with each other
- Talk to users & find out what THEY want
- Use the tools they are using
- Broadcast what you're doing
- "Earn your audience" - deliver useful & interesting content that users don't have time to jump through hoops for.
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