CIL2008: Giving Your Marketing & Advocacy a Second Life

Presented by Nancy Dowd & Paula Battakas

The presentation will be posted on Dowd's blog at some point is now available. Unfortunately, while very stylish, the PowerPoint was extremely difficult to follow due to a small font and the use of red on black background. The presenters also went through the presentation quickly.

Added:

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A few points:
Old school is afraid of transparency.
New media demands transparency

Cool example - NYPL Labs - Public lab of new technologies they're testing. LOVE THIS. One of their ideas is a suggestion box, a la My Starbucks Idea (Dell now has Ideastorm.com)

Photoshop Express has great language: Tell us what you like, dispise, what put you to sleep

Make your own Got Milk Poster (can't find the example) - What can we do like this?

Mid York Public Library's Regional Read blog discussions were lead by community members!

CIL2008: Innovative Marketing Using 2.0 Tools

Presented by Michael Porter & Helene Blowers

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This looks like an earlier version of the presentation, but looks it has most of the content. Updated to correct slide show. Some of the main points:

The old paradigm was to control the look and feel of the brand.

The n ew paradigm is to influence the character and portability of the brand. An example was Chick-fil-a's Show Us the Cow promotion. Could we do something like this - show us the iStar?

Turn the marketing over to the people.

Examples:

• Allen County Public Library - Community album, participated in A Day in the Life of Allen County. Could we do something like this - a day in the life of Harris County?
• Libraries & Librarians Flickr group; 365 library days project - great place to get marketing ideas.
• San Mateo County Library - ads across the top for Flickr & MySpace
• Hennepin County Bookspace - Submit a Photo of yourself reading Harry Potter
• Use the Flickr API to upload photos to Flickr. Note included disclaimer that the user agrees to when submitting the photo.
• PLCMC Foto Fun - Used Big Huge Labs Flickr Fun application to get users to submit motivational posters.
• Denver PL How I had Fun in the Library YouTube contest
• Louisville PL - A Library Champion Lives Here - Real & virtual meet
  

Take whatever tools work for you and market your library.
It's not about us, it's about the community
We're about stories, but we're terrible at telling ours
When you showcase public contributions THEY spread the word

8 Steps to Marketing 2.0

1. Educate - Learn about social media
2. Experience - participate & join the conversation
3. Envision - Develop a 2.0 marketing plan
4. Engage - Create social celebrations; focus on customer/community
5. Enable - Help your library brand & content to travel (widgets, toolbars)
6. Expand - Play with multimedia
7. Explore - Learn as you go & track success
8. EXPERIMENT

Always remember, the best way to get customers to market your brand is to let them market themselves